Real Results. Real Savings.
We don’t just advise — we deliver. These are anonymized stories of how Programmatic Advisory Group helped leading brands and agencies cut waste, reduce costs, and take back control of their programmatic media spend.
Case Study #1: Leading National Alcohol Brand
Industry: Alcohol & Beverages | Scope: Global Media Portfolio
One of the United States’ largest and most recognized alcohol companies was hemorrhaging budget through an inefficient programmatic supply chain. Media dollars were being lost to hidden fees, non-transparent reselling, and suboptimal technology stacks spread across dozens of global media brands.
Programmatic Advisory Group was brought in to perform a full programmatic audit and supply chain overhaul. Over a 3-year engagement, we restructured their buying approach, eliminated wasteful intermediaries, renegotiated vendor contracts, and implemented transparent reporting across all markets.
Results: 20%+ reduction in overall programmatic costs | $100M+ in cumulative savings across global media brands | Cleaner supply chain with direct publisher relationships | Full transparency into CPMs, fees, and media delivery
Industry: Political Consulting | Scope: Campaign Media Buying
A large national political consultancy was managing programmatic advertising spend for multiple campaigns through a direct platform relationship. Without independent oversight, they lacked visibility into whether they were getting competitive rates — and their clients were paying the price.
After transitioning to Programmatic Advisory Group as their independent programmatic partner, we audited their existing deals, renegotiated rates, and introduced competitive alternatives. Our expertise in the political advertising ecosystem gave them leverage they had never had before.
Results: 40% reduction in CPMs | Increased agency margin while simultaneously saving client money | Greater transparency into media delivery and performance | Competitive advantage across multiple campaign cyclesCase Study #2: National Political Consultancy